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Family Pioneers Genome Research

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What's the Latest Development?

A family of four in California is aiding genetic research by sequencing the genomes of each family member. Father and daughter John and Anne West were sequencing their own genomes from the family's home in Silicon Valley when a team of researchers from Stanford became interested in their project. "By examining the entire family's genome, the researchers were able to better investigate 'the interaction among genes and the development of disease,' said Frederick Dewey, the lead author of the new paper."

What's the Big Idea?

Researching the West family is part of the scientists' quest to extract truly useful information from the genome, a person's complete genetic code. To date, while prices for privately sequencing one's genome have fallen dramatically, crucial medical information gathered from the data has been slow to emerge. "For one thing, 'at this point, we are still not sure exactly what most genes predict about disease,' said Lynn Jorde of the University of Utah School of Medicine, a co-author of the earlier family paper."  

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Global Crises is causing Ethical Banking - A story of Innovation

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This is one of many such stories, where it takes a burning platform to wake up human beings. It seems that the Man takes things seriously only when he is about to perish. We as society, in general, seem to want to always live on the edge, the materialistic edge as opposed to ethical edge. It is sad to see that we only wake up when we are pushed to the corner.

Smart innovative executives have figured out how to take such insights and turn it into a new business model. 

Best innovators have a unique ability to connect dots or see what others cannot easily see. They are extremely inquisitive, especially when systems are breaking down. 

The banking system (along with many other systems such as education, political, etc.) are all breaking down and the Man is being pushed to the corner. 

What can we learn? What can an innovator learn? 

One solid example is the Tridos Bank of Netherlands. It has been around for 30 years with over 300,000 global clients. It is amongst five banks in Spain that is growing at an amazing pace to attract consumers that demands ethical investments and transparent and moral banking services. 

Tridos and four other such banks in Spain, only invests in the real economy, finances projects related to sectors such as renewable energies and ecological agriculture, and holds social justice to be its own particular Bible. 

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The 4 Principles Of Delusional Economics

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When it comes to economic theories, there is plenty of fascination in the business world around how to explain what drives business and purchasing activities. Behavioural economics, the field of economics concerned with examining why people behave the way they do when it comes to their purchasing behaviour, is hot right now. Bestselling books like Freakonomics and Predictably Irrational dig deep into the psyche of people to try and explain seemingly illogical actions.

Here are the four key principles of Delusional Economics, and how you might avoid applying them to your own small business:

1. Change a customer’s worldview

2. Getting people to pay for something that is currently free

3. Basing a business model on revenue from nonexistent advertisers or customers

4. Overestimating a customer’s ability to appreciate value worth paying a premium for

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Source: OPEN Forum

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