This is one of many such stories, where it takes a burning platform to wake up human beings. It seems that the Man takes things seriously only when he is about to perish. We as society, in general, seem to want to always live on the edge, the materialistic edge as opposed to ethical edge. It is sad to see that we only wake up when we are pushed to the corner.

Smart innovative executives have figured out how to take such insights and turn it into a new business model. 

Best innovators have a unique ability to connect dots or see what others cannot easily see. They are extremely inquisitive, especially when systems are breaking down. 

The banking system (along with many other systems such as education, political, etc.) are all breaking down and the Man is being pushed to the corner. 

What can we learn? What can an innovator learn? 

One solid example is the Tridos Bank of Netherlands. It has been around for 30 years with over 300,000 global clients. It is amongst five banks in Spain that is growing at an amazing pace to attract consumers that demands ethical investments and transparent and moral banking services. 

Tridos and four other such banks in Spain, only invests in the real economy, finances projects related to sectors such as renewable energies and ecological agriculture, and holds social justice to be its own particular Bible. 

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Source: ELPAIS.com

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