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What is Commodity Island and why should I be concerned about it?

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Executives are concerned that their product and services offerings are being commoditized. For every move they make, competitors are responding quickly and at a seemingly lower cost basis.  They are stuck on Commodity Island.

Innovating Off of Commodity Island

Often, the organizational focus has shifted to a ‘win at all cost’ mentality with very complex pricing models. Everyone is doing the same, and now everyone look and feels the same to the customer. 

Some organizations miss their window to "Jump the S-Curve": leaders must disrupt the current business for new growth, before draining the life out of the existing business. Otherwise they will be stranded on Commodity Island.

Innovating your way off Commodity Island requires visionary leadership, organizational culture change, and effective employee engagement. Read about our Innovation Execution Methodology and chart your path to new business growth.

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Startups: Unfettered Innovation With More Support Than Ever

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With the growth of investment options (like crowdfunding), low-cost infrastructure (like the free offers from Amazon and Microsoft), and incredible speed of viral communication, startups are enabled to innovate more than ever before.  The flat earth effect of these and other offers results in wider distribution of startup ecosystems, beyond the traditional hotspots of Silicon Valley and Boston.

The DeSai Group has been active in formative Connecticut "Innovation Ecosystem" efforts (with $4.8M soon to be released by the State for incubation hubs and advisory resources).  Another emerging innovation center is Cleveland! 

LauchHouse is an Ohio-based seed capital investment fund, like Y-Combinator or Tech Stars, offering $25,000.00 investments to 10 technology based entrepreneurial-teams.  This isn't targeting the local ecosystem, but rather is available for startups worldwide.   LaunchHouse has played to its geographic strengths and embraced its city's identity to foster a creative and successful environment for entrepreneurs in Cleveland.

LaunchHouse Accelerator

You can learn more at

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