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YouTube Invests $100 Million In Original Programming

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Google's YouTube plans to invest $100 million in professional production companies producing YouTube-only content beginning this month. Premiering Monday, Young Hollywood takes place on the ninth floor of the Four Seasons Hotel in Los Angeles. The show's creators will produce programming for viewing on mobile devices, computers and Internet-connected TVs.

YouTube VP of Global Content Robert Kyncl announced at the Consumer Electronics Show (CES) the first wave of YouTube channels from artists like CSI creator Anthony Zuiker and Deepak Chopra.

Within a few years, online video will contribute 90% to all online traffic; and by 2020, the Web will give birth to 75% of all media channels, Kyncl said, calling the Web a vehicle for distribution.

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Source: MediaPost News - Online Media Daily

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