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What is Innovation?

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In our findings for the last 25 years in business, we have discovered that innovation, at a personal level, is as different as the definition of spirituality. It can be very personal for people. Within organizations, our play arena, most of our customers have no idea about what innovation is, and most cannot agree on a definition.

For me, Creativity is generating original, novel ideas. Innovation is putting those ideas to work and getting results.

There is significant difference between creativity, invention, and innovation. Creativity arises from deep personal beliefs. Beliefs are shaped by one's character and values. We use creativity, rooted in our beliefs, assumptions, and passions, to find meaning in our work. When an organized group, with the same passion and beliefs work together for something much larger than themselves, they are capable of generating ideas that can be ventured for commercialization and help grow the top-line or impact the bottom-line of the group/business - that is Innovation. The actual product or service brought to a market, that makes a difference in the marketplace or in people's life, is Invention.


What's Innovation

Therefore, Innovation is all about "Harvesting the deep insights of an organization's human spirit and knowledge, generating a pipeline of ideas that can be evaluated, selected, and ventured using disciplined tools, methods and processes that advances growth objectives for an organization."

Finally, for a business to succeed and thrive, a business cannot accidentally or occasionally be innovative. It must innovate at a rate faster than current (or future) competitors - with a high degree of predictability. So, in that sense, innovation must be positioned as a strategic tool to improve organizational agility to stay alive and grow. There are only 3 companies still in business on the DOW list from 70's - and soon maybe even less.

For organizations, Innovation is no longer a choice - it should be the primary goal.

Here are some latest articles on Innovation:

- Click here to read the article 'Innovation in America- A gathering storm' from

- Click here to read what Google's CEO Eric Schmidt has to say about Innovation.


- Jatin

P.S. If you want to download our latest paper on innovation, feel free to go to and download the whitepaper on "Strategy-Driven Innovation". Enjoy.

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