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What are the Killer Questions to help build a New Marketing Strategy ?

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15 Killer Questions to help build a New Marketing Strategy:

So you think you need a new marketing strategy? Or do you want to make sure your current marketing strategy is solid. 

Review and answer the following killer questions to help you develop maximum clarity quickly. 

1. Is there a written strategic plan and/or marketing plan with measurable goals? If not, what is the goal of a new 

marketing strategy? To achieve what?

2. What is driving the new "go to market strategy" and what are the expectations from the corporate view?

3. Are the products the same or repositioned?

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