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How to measure emotions

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Want marketers to measure your emotions? That technology's coming

 Are you a geek who has trouble “reading” people? Now there is new hope.

Research at the MIT Media Lab and the University of Cambridge to help people on the autism spectrum has spawned two new technologies to measure emotional response, along with a company called Affectiva to market them.

Q Sensor Curve is designed to wear on the wrist, so it is comfortable and unobtrusive to wear all day at work, play, or sleep. This makes it ideal for long-term measurement in clinical and therapeutic research. (Credit: Affectiva)

Researchers have shown they can use technologies to measure your emotional state of mind for market research, educational, and medical purposes. The technology could ultimately become part of a larger set of tracking tools that will help companies tailor products and services more precisely to people they’re targeting.                                                                             ...  read more

 Source: MIT Media Lab, Effectiva

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