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Get your workers to embrace social innovation

  
  
  
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The McKinsey Institute published the results of their fifth annual survey on how organizations use social technologies, it surveyed 4,200 executives to understand the developments and progress throughout the years and benefits of these social technology applications. They are being deployed for the purpose of process enhancements and operations. Secondly they’re being used to find new growth opportunities. Surprisingly, a large percentage of organizations did not maintain the benefits of using social technologies that they had achieved earlier.

Companies use social technologies to drive innovation and knowledge-sharing, but often do not sustain the momentum, according to a McKinsey survey. "Management needs to facilitate bottom-up ownership in order to let the organization innovate on processes with the multitude of available social technologies," Gianluigi Cuccureddu writes.

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Source: InnovationManagement.se (Sweden)

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