"How to Build and Manage Your Innovation Funnel"

Everyone is talking about innovation, although almost every organization struggles with how to innovate effectively. Creating a sustainable value creation system requires organizations to master all aspects of innovation, from idea finding to implementation.

The Innovation Funnel is an iterative process of analysis and stage gate approvals designed to solicit broad idea generation and methodically assess and advance those ideas most worthy. Developing such a process that works for your environment is a matter of understanding the company’s strategic objectives, applying a proven innovation funnel process, and ensuring management teams are trained in the art and science of incubating innovation organization-wide.

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