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By Jatin DeSai, CEO The DeSai Group

Innovation means lot of things to lot of people. It usually gets confused between invention, creativity, and design.

Creativity is an act of being creative; to think outside of the box, to be free from constraints-based ideation, and even act

Most organizations are designed exactly opposite – to conform, to follow a predictable process, to assure certainty, and to
remove liability. This is one reason why creativity does not happen at the scale of the organization. There are no rewards
for thinking with your left and right brain together; that is the whole brain as Daniel Pink wrote in his famous book of the
same name. Ideas, especially fresh ideas, come from act of being creative.. Enjoy.

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Download: The Role of IT in a Corporate Innovation Program