Innovation Magazine

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Creating a roadmap for sustainable value creation requires an organization to truly master all aspects of innovation. Organizations looking for a competitive edge generally focus on product innovation, but most have little sustainable competitive advantage. Many new products never generate a profit, and those that do are often quickly copied by the competition, negating any long-term advantage. The result? A significant investment in product development, without a commensurate return in market share.

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Download - Innovation Magazine - DeSai Reprint June 2009